A good and quality graphic design is one of the most crucial things you’ll need to succeed. Customers will remember you easier if you have a unique design. It offers you a significant advantage over your competitors.
It will be much more difficult for someone to trust you if your site looks bad, has a poor design, and is of low quality. It is no longer just about your name or logo but about the whole feeling that your site will create in the customer.
Graphic design needs to present your company the way you want. When it is stylish and recreates the feeling you want, it will attract more and more customers. Each day more businesses are becoming convinced of this and are starting to invest more money in graphic design. In our blog, you can read why design is so crucial to the success of your business.
The world around us is constantly changing. Trends change every year, and sometimes even faster. To be on the crest of the wave and to be popular among consumers, you need to follow the trends. Graphic design change even faster and are of great importance to your success.
In this blog post, we are going to look at graphic design trends in 2022, so you can keep up with them.
90s nostalgia
You’ve probably noticed that the 90s are back in style this year. Constantly and everywhere, attention is paid to them. It is seen in both fashion and graphic design. It also often appeared in various TV series, movies, and music videos.
You definitely can’t miss this trend. It has been trendy this year and will probably continue to be so next year.
Nostalgia is leading here, and it is noticeable. Emphasis is placed on longing and idealizing these years. It relies on bright colors and familiar shapes from the 90s but with a clean and minimalist design.
3D characters
3D characters are also a familiar trend. Few people missed it or didn’t notice how popular they became this year. There is more and more talk about virtual reality, and it is only a matter of time before it becomes part of our daily lives.
3D graphic design has been popular for some time, but characters have become especially popular this year. We find them more real and feel like they are closer to us.
It’s a good idea to bet on them on your website, app, or social media content. It can turn out to be very interesting and eye-catching. It can bring you great success.
Different typography
Different and playful typography is quite common this year. For example, one lowercase or reversed letter in the title is very typical. There are all kinds of unconventional and different ideas.
Some of your captions in smaller text can be arranged to convey a different message than the rest. This trend is a great way to highlight and draw someone’s attention to a specific area of graphic design.
This design is easy to spot and stands out. It can also draw attention right where you want it. You can see this trend in famous series such as Squid Games.
Anti-design
Anti-design (related to but not entirely synonymous with Brutalism) is what you think: it eschews traditional design principles and conventional aesthetic tastes. It challenges us with asymmetry, clashing colors, stripped-down interfaces, crowded elements, and different typography.
As you can probably guess, there are many critics. Many people find it repulsive. But, of course, there are also many fans.
Most people think it is crucial to find something new and break the frames and standards of beauty. Because it is different and atypical, it attracts so many people.
These people believe that rules must be broken to find something new and beautiful. It is through the non-standard solutions that they discover and presents them to the public.
Candy colors
Sweet candy colors are trending in 2022 and for good reason. They appeal to many people, and you should reserve a place for them.
If you keep the child in you, these colors will appeal to you. Of course, they are not to everyone’s taste, but they lift the mood. They bring positive energy and make you smile. What is better than that?
Candy colors have been outdoing pastels for the past year. They displaced them, and there’s probably a reason. As pleasant as pastel colors are, candy colors make us feel even better.
Ukiyo-e flat design
For years now, designers have been searching for ways to reinvigorate the flat vector artwork imposed by digital design standards. The designers of 2022 are taking their inspiration from past pioneers of flat design, specifically the Ukiyo-e artists of Japan’s Edo Period.
The term ukiyo-e is Japanese for “pictures of floating worlds.” Over 300 years, Ukiyo-e artists rendered everything from landscapes to local celebrities to mythic scenes in stylized flatness. Though they mostly depicted everyday scenes that would resonate with its principal consumers—the merchant class—facial expressions and human poses were exaggerated with a touch of fluidity.
Vector designers are familiar with bold outlines, flat colors, and limited perspective techniques found in this type of art. In today’s creative world, similar designs are being used to give ordinary flat vector scenes that extra edge.
Glass and crystals
The design industry seems quite obsessed with shiny visual content in 2022. Instead of flat icons, designers are increasingly using shiny ones.
Gold designs were a huge sensation last year, mimicking realistic physical gold and giving everyday items an extra special feel. The trend has now shifted to glass and crystal with incredible realism in 3D to take graphic design to the next level.
Holographic design
With its mix of glossy multi-dimensional pastel accents, the holographic design is undeniably high-tech and futuristic. Even in static images, these highlights give the impression of movement. 3D motion designers especially like this trend for its mesmerizing effects.
This trend is also seen quite often in fashion this year and last year. Holographic design is nothing new. It is also associated with the 90s, and perhaps that is why it has become so popular today.
These are the main trends in graphic design in 2022. Some of them you couldn’t have missed because they were everywhere this year. Others you may not have paid as much attention to, but they all have their charm, and that’s why they have so many fans.
In our blog, we provide advice and guidance, as well as offer the most recent news and updates on everything related to graphic design and online presence.
Our advice is definitely to follow the trends and not miss anything new. You might find what you are looking for and need in any of this year’s trends. Keep up with the fashion to appeal to a larger audience and be part of the trend.
We at Dreamtech have experience in this field and know how to help you. We know how to create the ideal web design that you will like. We will do our best to achieve success.
If you are interested in our creative services, you can see what we offer or contact us. If you want to schedule your free consultation, you can do it here.
