Everyone’s feed is full of information: posts and ads. It is good that if it is an Ad it is written above it so we could easily find out.
Once we have a Page we can post whenever and whatever we like for Free. These posts would be seen by our audience and our potential reach. That means we are limiting our reach but it is giving us the potential to engage with the audience and increase constantly our reach
Now more than ever we can reach audiences on every part of the Planet. The Ad campaigns are allowing us to target the ads to whoever we want. Knowing our audience will mean that we are promoting them and to their relatives. Ads don’t depend on what audience we have or how big our page is. The only thing that matters is to target precisely the audience, to make a creative ad that does not have to be a SALE AD – This time is over. We have to grab the attention of potential customers so they can move forward to the next step of the funnel → website/product page visit. If we have a strong digital presence ( customers friendly website, funnel, etc.) it will be easy to get more conversions.