Nowadays, we all use the internet to find everything we need. Everyone uses Google to search for a product or information. It is the easiest way to find what you are looking for. If you have a website, this is the most successful way for people to find you.
If you have a business and don’t pay for Google Ads, you’re doing something wrong. Focus on a few keywords and save money while converting better. Optimize your conversions by giving your potential customers a unique message for a keyword or small group.
These ads are a crucial part of online marketing. They are a great strategy that can bring you big profits and high conversions.
What is Google Ads?
Google Ads is a Google-developed online advertising marketplace through which marketers compete to show brief commercials, service offers, product lists, or videos to web users. It can insert advertisements in search engine results, such as Google Search (the Google Search Network) and non-search pages, smartphone applications, and videos (the Google Display Network). Services are priced using a pay-per-click (PPC) model. That helps us to make high-conversion ads and optimize them.
The platform is giving us the best opportunity to make precise targeting on the web. We can direct the ads to any group of people. Remarketing allows us to make ads for the bottom of the funnel and get more conversion value.
How does it work?
Google AdWords is a pay-per-click online advertising platform that allows advertisers to place advertisements on Google’s search engine results page. Businesses pay to have their ads appear at the top of the search results page based on the keywords they choose to target. Because the platform is based on pay-per-click (PPC) ads, you have to pay when a user clicks on your ad.
The Google AdWords marketplaces work similarly to an auction, with people bidding for clicks. The top offer, however, does not have to win. Aside from money, Google considers the content score to ensure that users who click on advertisements have the best experience possible.
The more clicks you have on your ad, the more money you will pay, but you will reach more people.
Everything happens in the form of an auction. Everyone gives the biggest possible offer, which they are ready to pay, and depending on that is decided where his advertisement will be placed. Then there is a formula that calculates the final price you have to pay.
(Competitor’s Ad Rank/Your Quality Score) + 0.01 = Ultimate CPC.
You are probably wondering what these things are:
Ad Rank: This determines where your ad will appear. Determines the position and page of the search engine. Equal to Maximum Bid x Quality Score
Quality Score: This is the evaluation that search engines give your ad based on your clickthrough rate (CTR)—measured against the average CTR of the ads in that position—the relevance of your keywords, the quality of your landing page, and your previous effectiveness in SERP.
How do Google Ads make money?
Whether you are a small, medium, or large company, PPC ads can help you as long as they are set up and managed properly. In our blog, you can learn how to set up your PPC campaign.
Google Ads traffic would almost certainly outperform organic traffic, as paid search traffic is more focused and qualified. It also means that searches that result in ad clicks are more likely to be commercial than informative.
Google Ads are suitable for any budget because you can set the cost per click yourself. In our blog, you can read how to keep your Google Ads costs under control.
Google Ads are an affordable form of advertising that allows you to target qualified leads in the market and, if managed correctly, can provide a strong return on investment, helping you to increase your business leads and sales. Even if your SEO is excellent, research shows that adding an ad to Google Ads produces significantly more clicks. On our blog, you can read how PPC and SEO work together.
Although many people think managing Google Ads campaigns is easy, it is not. Everyone can launch a campaign, but not everyone will set it up correctly. Many people find it difficult to set it up to be successful. But it is okay. We at Dreamtech are here to help.
If you are interested in our services, you can view them here. We prepare a personalized plan for you to succeed. You can read about what Google Ads is, how it works and why it’s so important on our blog.
If you have additional questions, you can always contact us or book an appointment for a free consultation. This way, you can easily and quickly find out what we can do for you and how we will help you grow your business.