Creating the Perfect Logo: Tips and Best Practices

design the perfect logo

A good, quality graphic design is one of the most crucial things you’ll need to succeed. Customers will remember and recognize you easier if you have a unique design. It offers you a significant advantage over your competitors.

The logo is one of the main things you need to pay close attention to.
Creating a logo is an integral part of establishing a business. It’s going to represent your business for years and years to come, so you should take your time creating one. You should think about the message you want to share, the values of your business, and how people can identify what you sell.
The logo is crucial for how your customers perceive your brand. That is why you need to know these tips and best practices for creating the perfect design.

logo design

We will give you some of the best tips and tricks for a perfect logo:

Determine the identity of your brand

When you start creating your logo, you need to determine the identity of your brand. To make the perfect logo, you need to know your brand, what you want to achieve, and how you want people to perceive you. You want your logo to represent the personality of your brand.
Once you have a clear idea of ​​what makes you unique and your brand original, it will be easier for you to choose a design that complements your identity. It is crucial to infer something more about the company from the logo.

Find your inspiration

When you are creating a design, you need some inspiration to guide and help you. Look at some trending logo designs to find inspiration.
To make it easier for you, you can write down all the ideas that come to mind. Write down everything that comes to mind. Write down what exactly you imagine—it can be colors, images, or words.
Then review all the ideas and think about them. Remove everything you don’t like enough and focus on the best.

create perfect design

Analyze competitors

Competitor analysis is an essential step. Always watch your competition to see with whom you are competing. Look at their logos, see what provokes the most interest in consumers, and find out why.
It will give you an idea of ​​what to make, or it can inspire you. Find out how you can be better than them.

Color is key

Colors are closely related to our emotions and moods. Each color affects us differently. Some make us happy, others help us focus, and others calm us down. Warm and cold colors can also make us feel different.

Color psychology can help strengthen your brand, drive sales, and even direct visitors to specific pages or actions on your website. That is why it is crucial to understand the psychological effects colors can have on the average person and the basics of the theory and meaning of colors.

You must not forget how critical colors are when creating your logo. You can read our blog if you want to know more about how colors affect our emotions.

You can use different shades of the same color to create contrast in your logo. Monochrome designs are trendy, and many brands use them.

color is key for logo design

How to create the perfect logo

As already mentioned, the logo is crucial to every brand’s success. The logo is one of the main things to which you need to pay close attention. You want your logo to represent the personality of your brand. It can help you build a brand name. 

We will give you some examples of well-designed logos and their meanings. That will help you create the perfect logo. 


It was French-born designer Raymond Loewy who drew the first modern Shell logo. He simplified the logo to make it more recognizable and bold from a distance, which is critical when your logo is primarily placed on the side of a road with fast-moving traffic. He gave the lettering and red border of the shell itself greater impact.


Formed from five black bands that crisscross a traditional skein of wool, the Woolmark logo is soft, elegant, and organic. It is perfectly suited for its purpose: representing the use of pure wool in a product. The logo is officially credited to Francesco Saroglia as the winner of a design competition. Nothing further is known about Saroglia; however, it’s believed that Italian designer Franco Grignani was responsible for the logo. 

Simplicity is often the key quality of a perfect logo. So what could be more representative of a mark that’s meant to signify a garment is made of pure wool than an elegantly drawn skein of wool? The logo is elegant and instantly recognizable without being overly detailed. 


The Nike emblem is one of the world’s most recognizable. Often the simplest ideas are the best—as proved by this mark created by Portland student Carolyn Davidson in 1971. 

She paid $35 for the logo at the time, and in 1983, she received a gold swoosh ring set with diamonds and an envelope containing Nike stock from founder Phillip Knight. It is perhaps one of the most intriguing and widely reported stories in logo design history. 

nike logo design


One of the most recognizable brands in US retail, Target now has more than 1,850 stores in the US alone. Its mark was visualized at the conception of the brand name itself and symbolizes the company’s aim to achieve the perfect in-store customer experience. 

The current version of the logo was designed in 1968 when a number of the inner rings were removed to simplify the design and make it a more direct and recognizable symbol for the company.


Ronald Wayne, one of the original co-founders of Apple in 1976, designed the first logo to represent the law of gravity. The first image to represent the computer company was Isaac Newton, the man who revolutionized science with his discoveries on gravity. Steve Jobs realized the illustration looked far too complex for just about any application and would not reproduce well on computer boxes. 

Rob Janoff created the Apple brand: the colors of the spectrum are in the wrong order but represent Apple’s unique selling point. It was the only color home computer in 1977. 

Apple ditched the rainbow stripes in favor of a flat color silhouette with the introduction of the iMac. Later, what’s called the “Aqua” version of the logo was adopted. It has a gel-like effect and highlights to make it shine. It came in a variety of colors, depending on where it was used.

The 2007 version of the logo is called Chrome and has different reflective qualities, appearing to be manufactured from glass. It was subsequently replaced by a flat silhouette of Chrome, usually in silver or black, which is now widely used on hardware including iPhones, iPads, and iMacs. 

logo design must be memorable

Why work with a digital agency

Do you want to expand your company online but aren’t sure where to begin? You want to get into digital marketing, but you don’t have the skills or the time to do it yourself. It would be very challenging for you to balance business management and online growth, and this is where we come in. 

We can help you grow your business and achieve your goals as a digital agency with skilled experts. We understand how difficult it is to entrust someone else with your advertising, but you should be aware that developing and implementing a marketing strategy is a difficult task that takes a significant amount of time and experience.

Working with a digital agency ensures the success of your company. You can always seek the advice, opinion, and assistance of specialists who will be of great help to you. You will end up saving money and time. You can learn eight reasons to work with a digital agency in our blog post.

digital agency

The logo of your brand is of great importance for the success of your business. If you want to achieve the best possible results, it is crucial to invest in their quality. If you can’t create a logo that you are happy with, your best option is to contact professionals. They will design the perfect logo for you and your brand.We at Dreamtech have experience in this field and know how to help you. We know how to create a web design and logo that you will fall in love with. You can see what we offer if you are interested in our creative services. If you have additional questions, contact us or make an appointment for a free consultation.

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