How to keep Google Ads costs under control

Google Ads costs under control

Nowadays, we all use the internet to find everything we need. Everyone uses Google to search for a product or information. It is the easiest way to find what you are looking for. If you have a website, this is the most successful way for people to find you.

If you have a business and don’t pay for Google Ads, you’re doing something wrong. Focus on a few keywords and save money while converting better. Optimize your conversions by giving your potential customers a unique message for a keyword or small group.

Many people who own their businesses decide to manage their PPC campaigns. People think that this type of campaign is easy to manage, but it is not. Everyone can run a campaign, but not everyone will set it up properly. 

In this blog post, you will find some crucial tips on how to keep your Google Ads costs under control. And if you still don’t know what Google Ads is, you can read our blog.

how to keep your google ads costs under control

Cost-per-click (CPC)

The more clicks you have on your ad, the more money you will pay, but you will reach more people.

Everything happens in the form of an auction. Everyone gives the biggest possible offer, which is ready to pay, and depending on that is decided where his advertisement will be placed. Then there is a formula that calculates the final price you have to pay.

(Competitor’s Ad Rank / Your Quality Score) + 0.01 = Ultimate CPC.

You are probably wondering what these things are:

Ad Rank – This determines where your ad will appear. Determines the position and page of the search engine. Equal to Maximum Bid x Quality Score

Quality Score – This is the evaluation that search engines give your ad based on your clickthrough rate (CTR) – measured against the average CTR of the ads in that position – the relevance of your keywords, the quality of your landing page, and your previous effectiveness of SERP.

what is cpc

How to reduce costs

Here are some tips to help you reduce your PPC costs and keep them under control. You can also read our blog post 10 mistakes to avoid when setting up a PPC campaign if you haven’t already. They will save you a lot of time and money.

Reduce your keyword bids

You don’t always have to be in the first place. Sometimes it doesn’t make sense to bid for the first position in Google Ads because it will not bring you more profits. You don’t have to be the first to have success and big profits. If your site is well optimized and you have a well-written meta description, even if you are in second, third, or fourth place, you can have much bigger profits. It will save you a lot of money and will not reduce the productivity of your ads. Consider your budget and think about which option is better for you. Lower bidding can allow you to maximize the number of clicks for your budget. It is a much better option. Don’t try to be first just to be on top.

Use long-tail keywords

Consider trying some long-tail keywords or longer keyword phrases with three or more words. Because they are less obvious or popular, the competition for these keywords is less, which means they also have a lower average cost-per-click. However, they are also more specific, which means they can attract people more likely to buy, call or visit your business.


Wait with the display ads

If your budget is limited, you may want to wait to try display ads on Google. While display ads can reach a wider audience than search engine ads, their conversions are often lower, as you don’t have to reach only people who are looking for what you have to offer. As a result, a large portion of your Google Ads budget might be spent on lower-returning campaigns. So you can wait until you succeed in your search campaigns and refine your online marketing strategy before advertising on the Google Display Network. You can learn what are Display Ads in our blog.

Try different keywords

If you don’t choose the right keywords, you won’t get good results. This mistake is often made, so try to avoid it. Try different keywords to find the right ones for you.

As you build your keyword list, think like a searcher. 

Not all keywords that are relevant to your business are relevant to your campaign. It is the most challenging part for most people. Think about the intention of the person seeking.

Keywords are an essential part of any marketing campaign. They are also crucial for SEO. It’s critical to research and analyze your keywords before starting your campaign. If you don’t, you risk your campaign being ineffective and wasting time and money. It is essential to know which ones are best for you and which will bring you the most success. If you want to learn how to do keyword analysis, you can read our blog.

Focus on Quality Score

You already know that Quality Score is a crucial part of the cost-per-click formation. Significantly affects the ranking of your ads and the price you pay. The higher your Quality Score, the higher your ad rank can be, and the lower your cost-per-click. Pay close attention and improve it to be more successful. Your ads must be relevant and well-targeted.

what is ctr

Test your ads

Test your ads to see how they’re doing, not waste your money on non-revenue ads. The higher your Quality Score, the higher your ad rank can be, and the lower your cost-per-click. Make sure you always have at least 2-3 ads in each ad group. Adjust ‘rotate indefinitely’ to make sure your ads receive an even distribution of impressions.

Optimize your campaigns

Optimizing and modifying your ads is very important. Over time, you’ll learn which keywords work for you and which don’t. When you see that something is not going well, it is crucial to change and improve it constantly. After all the tests you do, optimize your campaign and change everything that doesn’t go as expected. Optimize often to get the best results.

google ads optimization

Whether you are a small, medium, or large company, PPC ads can help you as long as they are set up and managed properly. In our blog, you can learn how to set up your PPC campaign.

Google Ads traffic would almost certainly outperform organic traffic, as paid search traffic is more focused and qualified. It also means that searches that result in ad clicks are more likely to be commercial than informative.

Invest in this type of advertising, and you will not regret it. We at Dreamtech have a lot of experience in this field, and we know how to help you. If you are interested in our services, you can view them here. Our process includes analyzing the audience, researching keywords, and converting traffic into conversions. We prepare a personalized plan for you to succeed. If you have additional questions you can always contact us or make an appointment for a free consultation. This way, you can easily and quickly find out what we can do for you and how we will help you grow your business.

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