How to plan your Google Ads campaigns

plan your Google Ads campaigns

Nowadays, we all use the internet to find everything we need. Everyone uses Google to search for a product or information. It is the easiest way to find what you are looking for. If you have a website, this is the most successful way for people to find you.

If you have a business and don’t pay for Google Ads, you’re doing something wrong. Focus on a few keywords and save money while converting better. Optimize your conversions by giving your potential customers a unique message for a keyword or small group.

Many people who own their businesses decide to manage their PPC campaigns. People think that this type of campaign is easy to manage, but it is not. Everyone can run a campaign, but not everyone will set it up properly. 

In this blog post, you will find some crucial tips on how to plan your Google Ads campaigns. And if you still don’t know what Google Ads is, you can read our blog.

google ads campaigns

How to set up a PPC campaign

Setting parameters

It’s not important to have all of these things in order, but it’s important to start by setting parameters. And what that means, you’ll find out now. For your campaign to be successful and effective, you must first set parameters. Your parameters should be in line with your goals and help you get closer to them.

Your ads should cover several things:

Who do you want to target?

The theme of your campaign

How will you measure success

Type of campaign you will run

Create goals

A campaign cannot be successful without a goal. We will now discuss the main objectives of a PPC campaign that you need to consider.

Brand awareness is the awareness of your brand or how much consumers are familiar with your brand. You can measure brand awareness through engagement, surveys, and direct traffic. If your goal is to get people to know your brand better, you can use Display Ads and add interesting photos to get users’ attention.

Lead generation is generating potential customers. It is the direct result. You can track how much traffic you have generated.

Sales are the most important thing. They can also track how many sales are from this ad.

Traffic is another essential. Traffic is crucial for your site and your success. The more traffic you get, the more likely you are to increase profits.

create goals for your google ads campaigns

Select a campaign type

There are different types of paid ads. Choose the most suitable for you. In addition to knowing your targeted audience, you also need to know where to find it. It is a crucial part of a successful strategy. You can always experiment or try different types of ads. You can also use a combination of different types. It is essential to find the right combination and the most accurate type of advertising for you. The ads have many different types: Search Ads, Display Ads, Social ads, Remarketing, etc. Each type has its advantages. Depending on your goal, you need to choose the most suitable one for you.


Keywords are an essential part of any marketing campaign. They are also crucial for SEO. It’s important to research and analyze your keywords before starting your campaign. Without it, your campaign might be ineffective. That way, you can waste a lot of money and time. It is crucial to know which ones are best for you and which ones will bring you the most success. If you want to learn how to do keyword analysis, you can read our blog.


Competition analysis

To be successful, you need to know what you are competing with. Competition analysis is essential for you and your campaign. Without it, you will not know what you are facing. When you do such an analysis, you will know what to improve and what to change. If you want to learn detailed information about Competition Analysis and how to do it, you can read our blog post dedicated entirely to this.

Write attractive copies and create a good landing page

For your advertising campaign to be successful, you need to write good copies that attract attention and win customers. It is crucial to gain people’s attention and then keep it with a good landing page. Without these two things, your campaign will not be successful, as it will not attract attention or hold it.

Write attractive copies and create a good landing page

Install and configure Google Analytics

Google Analytics will be of great use to you for both PPC and everything else. It is a free tool that will help you get an idea of ​​how your website is performing. It gives you an idea of ​​how users interact with your website and with each page of it. It helps you understand what users like and don’t like.

Modify and optimize your campaign

After all these steps, you mustn’t stop optimizing your ads. Over time, you’ll learn which keywords work for you and which don’t. When you see that something is not going well, it is crucial to change it and improve it constantly.

Modify and optimize your campaign

How many campaigns to use?

As a beginner in AdWords, it’s tempting to put all your keywords in one campaign. However, running one campaign for all of your keywords is not effective. AdWords allows you to have up to 500 campaigns and you should not lose this opportunity.

If you put all of your keywords in one campaign, then all of your keywords will appear on the same AdWords page. If you work with a lot of keywords, it will be difficult to track them.

In addition, some keywords may not be relevant to this particular campaign. They can perform better in their campaign with different settings.

google ads campaigns

How many ad groups should you use?

AdWords allows you to have up to 25 campaigns, and you can place up to 2,000 ad groups in each campaign. It means you can have up to 2,000 products in each campaign.

If every campaign has a goal, then every ad group should have a theme. It helps you set the same settings for similar products, as well as use the same keywords for similar products. At the ad group level, you create ads and choose keywords and placements.

google ads

To set up and manage your PPC campaign successfully, you will need some tools. Apart from Google Analytics, which is free and we have already discussed, there are some more that you will need. WordStream – automates setup and management; HubSpot – helps you monitor and manage your campaign, makes it easy to track your ad groups, keywords, and A / B tests; NinjaCat  – you can combine all your analyzes; SEMrush – you can manage your keywords, find relevant ones, optimize your lists and create negative lists; Ahrefs – you can find many SEO tools with which you can check how your PPC ads perform.

Whether you are a small, medium, or large company, PPC ads can help you as long as they are set up and managed properly. Invest in this type of advertising, and you will not regret it. You can learn how to keep your Google Ads costs under control in our blog. We at Dreamtech have a lot of experience in this field, and we know how to help you. If you are interested in our services, you can view them here. Our process includes analyzing the audience, researching keywords, and converting traffic into conversions. We prepare a personalized plan for you to succeed. You can read what Google Ads is, how it works and why it’s so important on our blog. If you have additional questions you can always contact us or book your appointment for a free consultation. This way, you can easily and quickly find out what we can do for you and how we will help you grow your business.

Get the scoop on what's new

Subscribe to get the latest blogs, guides, industry reports, events, and all things subscription!*