How to plan the length of your digital advertising campaign

How to plan the length of your digital advertising campaign

In the last few years, digital marketing has been crucial. Every business uses digital marketing campaigns to be more successful.

If you want to reach a wider audience, you should take advantage of digital marketing. Without it, it will be difficult for you to achieve success.

A digital marketing strategy is a plan to establish an Internet presence through online channels such as organic search, social media, paid advertising, and other web-based media. The goal of digital marketing strategies is to increase awareness of your business and attract new customers to your brand. It is what every brand strives for.

When you start planning your campaign, there are many things you need to know and keep in mind. For your campaign to be successful, it must be planned well. One of the main things you need to define is how long it will be.

In today’s blog post, we’re going to talk about the duration of a digital marketing campaign and how to determine it.

What is a digital marketing campaign

A digital marketing campaign involves the execution of a marketing strategy across all digital channels where consumers engage with a brand, usually to improve a company’s conversion rate.

A strong digital marketing strategy helps your business achieve specific goals.

Digital marketing campaigns are the building blocks and actions in your digital marketing strategy that move you toward a specific ultimate goal. For example, if the goal of your digital marketing strategy is to generate more potential customers through social media, you can launch a digital marketing campaign on social networks.

A digital marketing campaign can include both paid and unpaid strategies. Usually, unpaid marketing strategies are called “organic.”

What should be the duration of your digital marketing campaign

The effective length of a digital marketing campaign can vary widely depending on factors such as your budget, industry, competitors, consumer habits, and campaign style. That is why it is difficult to determine the perfect duration, as it is different for each brand.

There are some guidelines you can follow. The best way is to start with the recommended durations and then find out for yourself what works best for you.

It usually takes at least 90 days to start seeing results. Results can continue to be very good for 6 to 12 months.

Like traditional forms of marketing, digital marketing requires a certain frequency of ad impressions to make an impact. Customers need to see the message of your brand, product, or service repeatedly. That way, it will stick more permanently in their minds, and they will be much more likely to think of you when they need such services.

On the other hand, if you go too far and keep your campaign running for too long, users will lose interest. You have to be careful not to overdo it. Users will get bored if they see the same ad for too long and stop paying attention to it.

Although a campaign can last several months, the message should change more often. It is ideal to change your creative message every 45–60 days. Studies show that for 45 days, the user remembers the information.

Marketing efforts involving simpler products or services or from recognized brands may require shorter campaigns.

How to determine duration by campaign type

Content marketing

content marketing campaign usually lasts about six months, depending on how often you post. According to some studies, companies with at least 400 blog posts per year get twice as much traffic as those with fewer.

Search Engine Optimization

A typical SEO campaign takes at least 12 months to be fully optimized. Improvements in rankings usually begin within three or four months. After a year to 18 months, SEO improvements begin to level off. From this point on, ongoing SEO is crucial to maintain rank and stay competitive.

Paid search

The paid search usually produces the fastest results for the lowest initial investment and is therefore a good short-term strategy. Paid search is an excellent precursor to SEO because it can identify top-performing keywords relevant to your market.

Social media

Social media advertising is critical to building your fan base and generating website traffic from targeted users outside of your current fan base. Although the effectiveness of social media communication can be difficult to evaluate, the effectiveness of social advertising can be more easily measured if Google Analytics or other tracking tools are used.

How a digital agency can help you

Creating a digital marketing strategy is never easy. A lot of people think they know how to do it and that anyone could, but that’s not true. 

Each platform has its characteristics. Also, these platforms are constantly changing. Trends change fast and things that were very successful until yesterday are not anymore today.

A digital agency will help you build a plan and follow it. It will create an advertising campaign for you and help you reach success. With the help of a digital agency, it will be much easier for you to determine what is crucial and what is key to the success of your campaign.

A digital agency saves you a lot of time and effort. Most times, to find the right and working strategy, you will make a lot of mistakes, and it will take you a lot of time.

Any mistake can cost you a lot of money. It is exactly why many people trust digital agencies. They will save you money and time.

In our blog, you can learn eight good reasons to hire a digital agency.

When you are planning your campaign, you need to think carefully about its duration. It is key to your success. The time may vary depending on the strategy you will use, so you need to plan it well.
If you have further questions, you can contact us or book an appointment for a free consultation. We at Dreamtech are always available for you.

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