Today, digital marketing is necessary. Every business uses digital marketing campaigns to be more successful. If you want to reach a wider audience, you should take advantage of digital marketing. Without it, it will be difficult for you to achieve success.
Every year there are new trends in digital marketing to look out for. It is recommended to familiarize yourself with the trends every year and take advantage of them. It will improve your chances of success.
Trends in digital marketing
Artificial Intelligence (AI)
Artificial Intelligence (AI) is driving all marketing. One of the quiet trends in digital marketing over the past few years has been AI, which is being integrated into almost every digital marketing channel. Algorithms determine the social media posts you engage with, the search results you see, and even the ads you’re shown. AI makes marketing smarter by connecting consumers with the right products and messages.
TikTok continues to dominate
TikTok has continued to grow and dominate in recent years. And that won’t change in 2023. TikTok generated $4.6 billion in 2021, a 142% year-over-year increase, with 1.8 billion monthly active users projected by the end of 2022.
TikTok is not only gaining popularity among users and creators. The platform focuses on usability for businesses and improves ad targeting options, making it a bigger and better platform for brands in 2023.
The metaverse is one of the most talked-about trends in digital marketing. The metaverse is a broad term that describes a variety of immersive virtual experiences occurring online, usually with others. Starbucks, Nike, and countless other big brands have announced experiences in the metaverse.
Start experimenting with the metaverse because it’s going to be mainstream in the next few years. The metaverse is still experimental for most businesses, so don’t be afraid to try it.
More video content
The results of an internet traffic study point to the fact that 82% of content will be video in 2023. The trend has been around for about 15 years and has no intention of abating.
Most people find it much easier to watch a video on how to change a tire than to read a manual. Similarly, it is intuitively easier to understand diagrams than symbols and numbers. Audio-visual stimulations evoke a sense of spatial and temporal understanding of things that are closer to our everyday experience of the world than words and symbols. So when applicable, use it. There will be interest, and it will be successful.
User Generated Content
User-generated content is a strong trend for targeting Millennials and Gen Z consumers. Nowadays, many brands encourage their audiences to share unique content in exchange for discounts, rewards, or free products.
User Generated Content (UGC) helps build and strengthen communities. It helps bridge the gap between brands and consumers and puts them on the same platform. According to a survey, 90% of shoppers believe user-generated content has influenced their purchase decision. UGC can take the form of user testimonials, user-generated posts, images, or blog comments. UGC is influential and will continue to be a fascinating trend in digital marketing in 2023.
As the advertising landscape becomes increasingly cluttered, businesses must find new ways to present themselves to their target audience. Increasingly, businesses can find opportunities to break through the noise with organic-looking content through influencers. Influencer marketing has been on the rise for years, and this trend will continue as influencers build larger and larger audiences.
Explore opportunities to integrate influencers into your marketing plan for the coming year. You can read all about influencer marketing on our blog. If you haven’t yet taken advantage of this type of marketing, we encourage you to do so this year.
Google Analytics 4
Google has announced that in 2023, the well-known Universal Analytics platform will be considered a legacy tool. Don’t worry, Google Analytics 4, or GA4, is a new and improved version of the beloved UA—with a few more benefits.
In GA4, you have the option to connect to Google Merchant Center, Google Optimize, and BigQuery natively and for free! You can also add your custom reports to the navigation menu, making it easy to access the same view. You’ll also have access to anomaly detection, predictive analytics, deeper attribution models, and more.
We recommend setting up your new GA4 account as soon as possible. Not only does this give you extra time to familiarize yourself with the new marketing tool, but you can use your existing UA platform to compare your current goals, data, and traffic trends.
Voice-activated digital assistants continue to sell big—some households talk to Alexa, Siri, or Cortana more than family members. The popularity of voice search, both at home and on our phones, has led to one of the most significant changes in keyword usage. When we type a search into Google, we phrase it differently than when we use Alexa.
When writing content, choose your keywords based on the questions people might ask when using Siri or Alexa. It can increase your visibility, and this digital marketing trend shows no signs of slowing down.
These are just some of the top trends in digital marketing for 2023. Any brand that wants to be successful must follow all of them and take advantage. It is crucial to know which ones are right for your company and which ones are not.
If you are interested, you can contact us or book an appointment for your free consultation. If you have any further questions, we at Dreamtech are always available. And if you want more exciting content, you can follow us on our Instagram profile.