SEO for video marketing should still be part of your overall strategy. There are some specific YouTube SEO techniques that you can use to rank videos with Google. Many people watch video content every day, so you need to upload it on YouTube like on any other social network.
If you still don’t know, SEO means “search engine optimization”. In simple terms, it’s the process of improving the website’s visibility for relevant searches. The higher your pages’ visibility in search results, the more likely you are to gain attention and gain new and existing customers to your business. SEO focuses on unpaid traffic (also known as “natural” or “organic” results) instead of paid or direct traffic. Unpaid traffic can come from a variety of sources, including image searches, video searches, news searches, and industry-specific vertical search engines. SEO considers how search engines work, the computer-programmed algorithms that regulate search engine behavior, what people search for, the search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. When a website ranks higher on the search engine results list, it will attract more traffic from the search engine. These visitors can be turned into customers in the future.
What is YouTube SEO
Video SEO is different from SEO for search engines. After Google, YouTube is the second most used search engine on the Internet and has its own search rules, keywords, and search intent. Since it is different, it is good to learn both.
YouTube searches have different intentions. Keyword research will help you see the differences. YouTube also shows videos that you will like in terms of your viewing history. YouTube offers its search engine so users can easily find the channels and videos they’re looking for. It happens with the algorithm of most social networks. What comes out is recommended and selected by YouTube based on what you like and what you watch most often.
Because of these search engines, YouTube SEO is different from SEO in principle.
Now that you know what SEO is and what YouTube SEO is, we will now give you some tips on how to improve it.
5 Best Practices for YouTube SEO
Targeted keywords
It is a practice you are familiar with if you understand SEO. Just like you would when optimizing the written content, you will use an SEO tool to first identify the keywords you want your video to focus on. In our blog, you can learn more about keyword analysis. In YouTube SEO, the principle is the same.
In addition to the title of the video, it is good to put keywords in the file name. YouTube can read the file name of your video and all the code that comes with it when uploaded. This way, he will know what audience it is suitable for. Depending on the name of your file, YouTube will know what your keyword is and offer your video to the right audience.
The thumbnail should attract attention
Like the SERP, in which people choose a link based on their meta description when people decide to watch a video, their choice is made mainly on Thumbnails.
It should attract the attention of the audience. It should be appropriate for the audience you want to attract and for your video. It must be high quality and look good.
YouTube will use something from your video if you don’t have a thumbnail. However, this can be bad and not attract anyone. You never know what YouTube will cut. The photo may not be suitable for either the video or the audience. So you can lose a lot of traffic.
Appropriate description for the video
The description of the video works as a meta description. If you understand SEO, you know how important it is to have a good meta description. They should be relatively short and precise with some keywords included. It is crucial not to put false descriptions and keywords because both YouTube and Google will penalize you.
Tag your video with popular keywords related to your topic
It is crucial not to use words that have nothing to do with your topic. Use only ones that are appropriate for your video. It will give you much more success.
The official YouTube Creator Academy offers the use of tags to let viewers know what your video is about. You are not only informing your viewers – but you are also informing YouTube itself. This way, YouTube knows what famous topics your video is related to and will recommend it much more often to the right audience.
YouTube will penalize you if you use fake words for this, be careful and choose carefully.
Offer subtitles in several languages
It is recommended that you always have English subtitles. It increases your audience. You can reach many more people who understand you.
However, YouTube is watched by all viewers. Most of them are not English-speaking. Not everyone understands if the subtitles are only in English. Adding subtitles in other languages will allow many more people to enjoy your videos. You will reach an even larger audience.
Search engines will also index your translated caption files and include your video in search results in those languages. It can be huge for a YouTube SEO strategy, as you have a better chance of ranking higher for non-English keywords due to lower competition. But if you do not speak these languages, it is crucial to watch for accuracy. Make sure everything you write is true and correct.
YouTube SEO is just as important as SEO for search engines. YouTube is the second largest and most used search engine after Google, so it is crucial to take advantage. If you are interested in our SEO services, you can view them here. Our process includes an in-depth analysis of the competition as well as selecting the right keywords for you. We prepare a personalized plan for you to succeed. You can read what SEO is, how it works and why it is so important in our blog. If you have additional questions you can always contact us or book your appointment for a free consultation. This way, you can easily and quickly find out what we can do for you and how we will help you grow your business. Our SEO experts have a lot of experience in this field and know how to help you.
