In today’s digital world, having a strong online presence is crucial for businesses looking to attract and retain customers. One of the crucial elements is a well-optimized website that can rank well on search engine results pages (SERPs). Search engine optimization (SEO) is an essential tool for achieving this, and you can use many techniques to improve a website’s SEO. One such technique is the use of a subdomain.
In this article, we’ll explore what a subdomain is, how it can benefit SEO and best practices for implementing them for your website.
What is a Subdomain?
A subdomain is a domain that is part of a larger domain. It is located to the left of the main domain name and separated by a dot (e.g., subdomain.example.com). It functions as a separate entity from the main domain, with its content and URL structure.
In contrast, a domain is the website address (e.g., example.com) that serves as the root of the website. It is the address that users type into their web browser to access a website.
It’s important to note that this is different from a subdirectory, which is a section of a website located within the main domain (e.g., example.com/blog). While you can use both to organize website content, this is a separate entity from the main domain, while a subdirectory is a part of the main domain.
Benefits of Using a Subdomain for SEO
There are several ways in which using a subdomain can benefit SEO:
Better organization of website content
Allows for better organization of website content. It can make it easier for search engines to understand the structure of a website and improve the user experience.
Improved domain authority
Can improve the overall domain authority of a website. By creating a separate subdomain with its content and backlinks, a website can increase its visibility and authority in search engine results pages.
Enhanced brand recognition:
Can also help improve brand recognition. By creating a separate subdomain with its content, a business can establish itself as an authority in a specific niche or market.
Greater flexibility in website management:
Can also offer greater flexibility in website management. It allows for separate hosting, content management, and SEO optimization for different parts of a website.
To better understand the benefits of using them, let’s look at a few examples:
HubSpot is a marketing software company that provides both products and services. The company created it for its services to improve its SEO for service-related searches. The subdomain, services.hubspot.com, features its content, such as service descriptions, customer testimonials, and a booking system. By doing this, HubSpot can improve its SEO for services-related searches and increase its visibility in search engine results pages.
Amazon is a multinational e-commerce company that sells a wide variety of products. To improve its SEO for a specific product category, the company created it specifically for books. The subdomain, books.amazon.com, features its content, such as book reviews, author interviews, and a dedicated product page. By doing this, Amazon can establish itself as an authority in the book market, improve its SEO, and ultimately increase sales.
How to Implement a Subdomain for SEO
Now that we’ve covered the benefits of using a subdomain for SEO, let’s dive into how you can implement a subdomain for your website. Here are the steps to create a subdomain:
- Log in to your website’s domain management platform, such as GoDaddy or Namecheap.
- Navigate to the “DNS settings” section of your domain dashboard.
- Select the “Add Record” option and choose “CNAME” as the record type.
- Enter the name of your subdomain in the “Name” field (e.g., blog, shop, news).
- In the “Value” field, enter the domain name of the site you want to link to (e.g., blog.example.com).
- Save your changes and wait for the DNS to propagate.
Once you’ve created your subdomain, it’s essential to optimize it for SEO. Here are a few tips:
- Choose a relevant subdomain name that reflects the content you’ll be hosting on it.
- Use subfolders to organize your content and make it easier for search engines to understand the structure of your site.
- Make sure your subdomain has a separate sitemap and robots.txt file.
- Include internal links to your subdomain from your main website to increase its visibility.
- Optimize your subdomain’s content with relevant keywords, meta descriptions, and title tags.
Best Practices for Using a Subdomain for SEO
While using a subdomain can have significant benefits for your website’s SEO, it’s essential to follow best practices to ensure you get the most out of it. Here are a few tips:
- Use a subdomain only when it makes sense to have a separate entity within your website. Don’t create a subdomain for its own sake of it.
- Make sure your subdomain is mobile-friendly and has a fast loading time.
- Avoid duplicating content between your main website and your subdomain, as this can lead to a penalty from search engines.
- Use internal links between your subdomain and your main website to strengthen their relationship.
- Monitor your subdomain’s traffic and rankings to ensure it’s delivering the expected results.
Why Use Draemtech for Subdomain Implementation
While creating a subdomain for SEO is a fairly straightforward process, it does require some technical know-how. That’s where Draemtech Digital Agency comes in.
Draemtech Digital Agency is an experienced team of digital marketing experts who can help you take your online presence to the next level. We specialize in website architecture and website content marketing and can help you implement a subdomain that will improve your website’s SEO.
Here are some of the reasons why you should consider using Draemtech for your subdomain implementation:
- Expertise: Our team of experts has years of experience creating subdomains for businesses of all sizes. We stay up-to-date on the latest trends in SEO and can help you implement a subdomain that will deliver results.
- Customization: We understand that every business is unique, and we’ll work with you to create a subdomain tailored to your specific needs. Whether you want to target a specific geographic location or a particular product line, we can help you create a subdomain that will meet your goals.
- Results-driven: At Draemtech, we’re committed to delivering results. We’ll work with you to set measurable goals and develop a plan to achieve them. Our focus is on driving traffic to your website and increasing conversions.
- Customer service: We pride ourselves on our exceptional customer service. We’ll work with you every step of the way to ensure that you’re satisfied with our work. We’ll also provide ongoing support to ensure that your subdomain continues to deliver results over the long term.
Implementing a subdomain is an effective way to improve your website’s SEO and increase search engine rankings. With the help of Draemtech Digital Agency, you can create a subdomain that is customized to your business needs and delivers results. Contact us today to learn more about how we can help you take your online presence to the next level.
To get started, book a call with our SEO specialist, Denis, who will walk you through the process of implementing a subdomain and answer any questions you may have.
Don’t let your website get lost in the sea of search engine results. Let Draemtech Digital Agency help you rise to the top with a custom subdomain that delivers real results. Contact us today and take the first step towards a more successful online presence. And don’t forget to follow Dreamtech on Facebook, Instagram, and LinkedIn for more valuable insights on digital marketing.