Social networks like Pinterest are becoming increasingly popular, and the number of users is growing day by day. As a result, they have had a significant influence on digital marketing in recent years. They completely changed the look of SEO and Google Ads.
Social media marketing is becoming one of the most successful marketing tactics. Every digital agency strives to develop the finest brand awareness campaigns possible.
Everyone uses social media for free traffic, promotion, and to raise brand awareness. Traffic from social networks is one of the most targeted, which helps even more. They also receive feedback from their followers and customers. That helps in the growth of the brand.
The most important thing about social networks is to share quality content. But it’s also crucial to know where and when to share that content. Every social media is different. You can find out which is the most suitable social network for your business in our blog.
In this blog post, you’ll find out why your business should be on Pinterest.
What is Pinterest, and what is it used for?
Millions of users use Pinterest for fun and to find inspiration or motivation.
On Pinterest, users share and save content in virtual collections called boards. Most of Pinterest’s 175 million active US members are women (81%). About 2 million of these members post content to a shopping dashboard daily.
Pinterest is known for being a hub for craft projects, recipes, fashion, home decor, and health-related information. If you want to use Pinterest to promote your business, you need to sign up for a business account.
Business accounts are free and come with features like analytics that can help you boost sales. If you already have a personal account, you can switch it to a business account or create a new one.
Why should your business be on Pinterest?
There are many reasons why your business should be on Pinterest. It will help you introduce your business and blog to a new audience. One pin can lead to ten pins, which can lead to another ten pins, and so on.
Here are some common misconceptions about Pinterest:
- Only women are on Pinterest
- People pin only food and fashion content
- Your target audience is not there
- It’s too much time
All these concepts are wrong. The majority of Pinterest’s audience is indeed female, but not all. You can find a new audience that you haven’t reached before.
Everyone’s interests are different, and definitely, not all users only pin food and fashion content. Most of the things that are popular on Pinterest are related to crafts, fashion, travel, and home decor. If you dig, you can find almost anything. People make all kinds of boards with their interests.
A large number of people use Pinterest to find products they are interested in and often make a purchase. The target audience of almost any business can be found there.
As for the lack of time, we advise you to devote a big part of it to social networks. There, you can pick up a lot of new customers and an audience you haven’t reached before.
If you need help, hiring a digital agency is always a good option. If you want to know 8 good reasons to hire a digital agency, you can read our blog post. One of them, of course, is saving time.
You might be surprised to know:
- Pinterest is one of the biggest website traffic drivers in the world
- Pinterest is more effective at generating leads than Twitter
- Pinterest’s popularity spans multiple generations
- In 2012, many considered Pinterest to be one of the fastest-growing websites in history
What are the benefits of Pinterest?
Pinterest turns users into buyers
Pinterest helps reduce the number of steps from discovery to conversion. Makes it easier for people to get straight to the source. Visitors from Pinterest are more likely to convert into leads or sales faster than from other social media sources. You will convert users into buyers more easily on this social network than on any other.
Pinterest drives a lot of traffic
Pinterest is a fantastic tool for increasing traffic to your website. It is more effective than any other social media source in driving traffic back to a website. This traffic growth is dependent on high-quality content.
Your audience is more likely to follow your links if you generate and publish material that they enjoy. Quality graphics are the foundation of good Pinterest content. Traffic is a guarantee if your content is of high quality.
Large user base
As the fourth most popular social media platform in the US and with over 235 million international monthly users, you can reach millions of new customers with Pinterest. Pinterest’s popularity spans multiple generations and different audiences. Almost any business can find a suitable audience there.
Creating backlinks to your site
Whenever someone pins something from your site, they automatically pull not only the image from your site but also the link to it. It is a great and easy way to build backlinks to your site. These links will bring you a lot of website traffic and improve your SEO.
Pinterest is a social network that you should not forget or ignore. It can bring a lot of positives to your business. You can reap success there if you upload quality content. It’s a social network that takes a lot of time, but it can also have a lot of positive income.
Pinterest can be used to grow your brand and increase your market reach when you have a clear strategy and quality content. It can also help you attract customers, get feedback and build customer loyalty.