5 Compelling Reasons to Prioritize Long Tail Keywords in Your SEO Strategy

long tail keywords

If you’re looking to improve your website’s search engine rankings, you’ve likely heard about the importance of keywords. However, not all keywords are created equal, and one type that is gaining popularity is the long-tail keyword. 

In this article, we’ll discuss what long-tail keywords are and why they are crucial for SEO. We’ll also provide five compelling reasons why you should prioritize long-tail keywords in your SEO strategy.

What are long-tail keywords, and why are they important?

Long-tail keywords are longer and more specific search phrases that typically consist of three or more words. These phrases are often used by people who know what they’re looking for and have a higher intent to purchase or take a specific action. Long-tail keywords are important in SEO because they have lower competition and are easier to rank for than shorter, more general keywords. Additionally, long-tail keywords have higher intent, leading to better user engagement and conversion rates.

long tail keywords

5 Reasons to Use Long Tail Keywords

Using long-tail keywords in your SEO strategy is essential to getting ahead of your competitors and attracting more potential customers to your website. Here are five reasons to use long-tail keywords:

Low competition

One of the main benefits of using long-tail keywords is that they have lower competition than shorter, more general keywords. For example, while it may be hard to rank for a term like “shoes,” it may be easier to rank for a long-tail keyword like “comfortable running shoes for women.” By targeting long-tail keywords, you can improve your website’s search engine rankings and attract more targeted traffic to your site.

Low search volume can make the word less attractive to many people. But in addition to low search volume, a keyword can often have less competition. Lower competition, in turn, helps to achieve the desired success in less time.

Higher conversion rates

Another benefit of using long-tail keywords is that they have a higher intent, which can lead to higher conversion rates. When someone searches for a specific long-tail keyword, they are looking for a product or service. It means that if your website provides that product or service, the user is more likely to take a specific action, such as making a purchase or filling out a contact form.

More targeted traffic

Long-tail keywords are more specific and attract more targeted traffic to your website. For example, if someone searches for “SEO services,” they may not be interested in hiring an agency. However, if someone searches for “local SEO services for small businesses,” they are likely looking for a specific type of service and are more likely to become a customer. By targeting long-tail keywords, you can attract more targeted traffic to your website, which can lead to better user engagement and higher conversion rates.

Better user experience

Using long-tail keywords can provide a better user experience because they are more specific and relevant to the user’s search intent. When a user lands on your website after searching for a specific long-tail keyword, they are more likely to find what they’re looking for. It can lead to a better user experience, increased user engagement, and higher conversion rates.


Long-tail keywords can be more cost-effective than shorter, more general keywords. Long-tail keywords often have lower competition, which means that you can bid less for them in pay-per-click advertising. Additionally, because long-tail keywords are more specific, you can often target them with more relevant and cost-effective content marketing efforts.

long tail keywords

Why use Dreamtech’s SEO services for your long-tail keywords

Dreamtech is a digital agency that specializes in SEO services, including long-tail keyword research and implementation. Here are five reasons why you should consider using Dreamtech’s SEO services for your long-tail keywords:

  • Expertise – Dreamtech has a team of SEO experts who have years of experience in the industry.
  • Customized approach – Dreamtech takes a customized approach to SEO, tailoring its services to meet the specific needs of each client.
  • Results-driven – Dreamtech is focused on delivering results, and its SEO strategies are designed to improve your website’s search engine rankings, increase traffic, and drive conversions.
  • Transparent reporting – Dreamtech provides transparent reporting, giving you a clear understanding of the impact its SEO services are having on your website’s performance.
  • Long-term partnership – Dreamtech is committed to building long-term partnerships with its clients, providing ongoing support and guidance to ensure your website continues to improve over time.
use a digital agency

In conclusion, incorporating long-tail keywords into your SEO strategy is an effective way to boost your website’s traffic, improve conversion rates, and reduce costs. By partnering with Dreamtech, you’ll have access to a team of experienced professionals who can help you implement a tailored approach that’s specifically designed for your business.

To get started, book a call with one of Dreamtech’s SEO specialists today. They can answer any questions you may have and provide you with a comprehensive plan that outlines how they can help you achieve your SEO goals. You can also subscribe to our Instagram, LinkedIn, and Facebook channels to stay up-to-date on the latest website management and customization trends.

Don’t wait any longer to optimize your website for long-tail keywords. Contact Dreamtech now and see how they can take your website to the next level!

Get the scoop on what's new

Subscribe to get the latest blogs, guides, industry reports, events, and all things subscription!*