Google Ads is a critical component of a company’s success. Online advertising is becoming increasingly successful and popular. Nowadays, they are preferred to previous advertisements – on television, radio, billboards, magazines, and so on, because they are becoming more successful. The most important thing is that it should be done correctly to be successful. That is why Dreamtech demonstrates how to properly use long tail keywords.
Google Ads is one of the main marketing channels for many e-commerce companies. If you have a business and don’t pay for Google Ads, you’re doing something wrong. For your business to be successful, you need to invest in your online presence.
Many people who own their businesses decide to manage their PPC campaigns. People think that this type of campaign is easy to manage, but it is not. Everyone can run a campaign, but not everyone will set it up properly. In our blog, you can find some crucial tips on how to plan Google Ads campaigns. And if you still don’t know what Google Ads is, you can read our blog.
Keywords are an essential part of SEO. If you do not use the right keywords, you will not rank ahead in search engines. A keyword analysis is crucial for any marketing campaign. In our blog, you can learn how to do keyword analysis.
What are long-tail keywords?
Keywords that are made up of one or two words and usually have a high search volume are called short-tail keywords. In addition, keywords that typically consist of three or more words and have a lower search volume are called long-tail keywords. But although these keywords have a low search volume, research shows that long-tail keywords make up the majority of Google searches.
Why long-tail keywords are crucial
You attract the right audience
With shorter keywords, the ranking competition may be fierce, but visits may be scattered, and return on investment may be low. By implementing long-tail keywords you can attract less traffic, but the return on your investment will be much higher. It will attract the audience you are looking for. This audience will be much closer to buying. It will be the right audience for you and your business.
Long-tail keywords have less search volume than shorter and more general keywords. The relatively low search volume usually leads to less competition for the keyword.
Low search volume can make the word less attractive to many people. But in addition to low search volume, a keyword can often have less competition. Lower competition, in turn, helps to achieve the desired success in less time.
We mentioned that queues with a long tail provide more detailed information about the user’s intentions, as they contain more words. We also know that some of the long-tail keywords are queries that contain question words. Often they can refer to the blog.
You can develop a strong blogging strategy that can be useful to users by filtering queries that contain question words like “what, how” to get keywords more easily.
Higher conversion rate
Long-tail keywords are used by searchers who are close to a purchase decision. They know what they want and can be specific with their search query. As a result, long-tail keyword traffic has a high conversion rate. The consumer is much closer to buying. He knows what he is looking for and is ready to take the next step.
When bidding on long-tail keywords, the cost-per-click is inevitably lower because there is less competition. By targeting longer, more specific keywords with long tails in your AdWords campaigns, you can get higher ad rankings for relevant searches without having to pay too much for each click.
To set up and manage your PPC campaign successfully, you will need some tools. Apart from Google Analytics, which is free, there are some more that you will need. WordStream – automates setup and management; HubSpot – helps you monitor and manage your campaign, makes it easy to track your ad groups, keywords, and A / B tests; NinjaCat – you can combine all your analyzes; SEMrush – you can manage your keywords, find relevant ones, optimize your lists and create negative lists; Ahrefs – you can find many SEO tools with which you can check how your PPC ads perform.
When it comes to digital marketing, we at Dreamtech are experts and can help you. Contact our specialists to find the best combination for SEO and PPC. Our experts have the experience and skills to develop a strategy that optimizes your budget while generating a positive return on investment. We deal with your marketing so you can focus on running your business. You can view our SEO and PPC services and the packages we offer. If you have additional questions you can always contact us or book your appointment for a free consultation. This way, you can easily and quickly find out what we can do for you and how we will help you grow your business.