One of the most difficult tasks of any business is to find its first customers. Gaining their trust is not easy. To win customers, you must first generate potential ones. It is also quite a challenge. One of the easiest ways to win them over is to offer them something in return. Users are far more inclined to subscribe and share their email addresses if you provide them with something engaging and valuable. They are much more likely to go back to your website and make a purchase. If you want people to give you their emails but do not offer them anything in return, there is no engagement.
To gain the client’s trust and impress him, you need to offer him something that will be useful to him. The lead magnet ideas we will offer you are just that. With them, you will be able to win your potential customers, and you are very likely to turn them into regular and loyal customers.
What is a Lead Magnet?
If you still don’t know what a lead magnet is, we at Dreamtech are here to answer all your questions. In this blog post, you will find out what they are, how and when to use them, and most importantly – some intriguing and working ideas to try.
Lead Magnets are one of the best approaches to generating leads. With their help, you get information about your visitors by offering them something valuable and useful. This way, you compensate the users for their commitment. If you want their information but don’t offer it in return, they don’t have to give it to you. There is no way they can trust you and provide you with their information without receiving anything.
You can offer everything to your users as long as it can be received immediately by email. Depending on what you do, you can offer a variety of things to your customers. The more useful and valuable you offer, the more users you will gain, and the more you will impress them. Think creatively and differently. This way, you will be more interesting and successful than your competitors.
In this blog article, we will discuss many lead magnet options that you may use.
Lead magnet ideas
Free trials
Free trials are very commonly used and work very well. Who wouldn’t want a free trial? It is a good option because you offer customers to try your service for free and find out for themselves if it is right for them and will benefit them. When they need your product, they will buy it immediately because they have already tried it and know what to expect. That way, you don’t have to worry about advertising, marketing, or constantly sending messages to your users. The free trial has done everything for you, and if the customer is impressed, he will make a purchase as soon as the free trial expires.
Many apps and brands offer a free trial because they know it works. Our advice is to try and see for yourself how useful it is.
E-books
E-books are also a good idea because they attract a lot of customers. The problem is that most people think it’s complicated to create them, but that’s not true. If you have a blog and often publish on it, and you have several blog posts on similar topics, you may combine them into one e-book. It will make it easy for both you and the users who are looking for such information. It is the goal of all Lead Magnets – they should be helpful to consumers. When you combine all blog posts from one topic in an e-book and provide it to the users, you will help them and make it easier for them.
Online demos
Live demonstrations are helpful for your customers if your product is relatively complex or has hidden features. Most users forget to read the manual, and these online demonstrations are helpful. Suggest to your clients to book a meeting, in which to show them everything unclear. Quickly they will engage with you and your services. You can show them exactly how your product can solve their problems. It gives a lot of value and will help you get closer to consumers.
Webinars and podcasts
Webinars and podcasts are a convenient way to share your experience with your users. You can also invite famous experts in your field to do so. It is a new and intriguing way to engage consumers.
Choose an interesting and trendy topic to talk about to have a larger audience. If you invite an expert with a large audience, you can also attract many new potential customers. It is crucial to provide advice to your clients to help them.
Giveaways
Giveaways are also very commonly used. They attract and engage many customers. If you offer something valuable to consumers, you can easily attract them. After all, everyone loves to win something for free. It is crucial to choose and offer a reward that your potential customers would like to have more interest in. You can also encourage users to share the giveaway by offering them a better chance of winning, for example by participating more for each share.
Special offers
Special offers or discount coupons are one of the most commonly used lead magnets. It is because they are also some of the best performers. Captivating design, combined with the right CTA, can make your offer attractive to consumers and profitable for you.
Calendar or planner
Calendars and planners are extremely useful in various industries. More and more people are using them, and it is a good way to attract consumers. If you are in the fitness industry, for example, you can offer a workout calendar. It makes it easy for people since they don’t have to create their workouts and programs because you’ve already done it for them. You can also offer healthy eating plans or quick recipes for busy people. And you can offer a blank planner that users can fill out themselves. It will make it easier for them to get organized and make their daily lives easier.
You can offer different options for calendars and planners that will attract and benefit users, depending on the industry you are in.
Free Shipping
Delivery is something that consumers hate to pay for. If there was a way to get free shipping, they would do it. You can put a form that they have to fill in with their name and emails to get free shipping. Most consumers would do it. You offer them something very tempting in exchange for their data.
Guide
The manuals are similar to e-books. They are helpful for users, and again you can create them with the help of your blog posts. The best guide is a comprehensive collection of the best articles on a particular topic. In the guide, you can put links to useful articles on other sites. The most important thing is to help consumers.
Case Studies
In the case of Case Studies, you do not give advice or something for free to your users, but you give them information that may be useful to them. With the help of Case Studies, you can provide information about your real client and how you managed to help him. In them, you present the client, what the problem of the client was, and how you solved it. It can attract many customers. You can place these Case Studies behind a form in which users must fill in their name and email address to access. In this way, they will receive information that can be very useful to them – they will understand how you managed to help someone else and whether you will be able to help them, and in return, they will provide you with their email. Consumers who have read your Case Studies are much more likely to make a purchase.
You can read our Case Studies on our website. This way, you will have an example of how to write your own, and you will be able to understand how we have helped some of our clients.
These are just some lead magnet ideas you can try. They have been tested and certainly work, so we recommend that you trust them. But you can also try something different that you think will work for you and your business. You already know that to gain the customer’s trust and impress them, you need to offer them something that will be useful to them, so you need to choose something suitable for your audience. We at Dreamtech are always ready to answer all your questions and help you. You can contact us or book your appointment for a free consultation at a convenient date and time.
