Most businesses already understand how crucial SEO services are to their success but don’t want to invest enough money. They rely on the basic and easiest things, which are not enough. For an SEO strategy to be successful, it needs to be tailored to many things – your niche, your competitors, what kind of audience you want to target, your blog, keywords, and so on. All this requires a lot of attention and time to research.
You probably already know what search engine optimization means, but if you want to know more, you can read our blog post on what it is, how it works, and why it’s so important.
SEO has become an integral part of digital marketing, and it is normal. There are about 5.6 billion Google searches per day, with most of them landing on the first page of results. It is worth investing in an SEO campaign to improve your search engine rankings.
SEO pricing can be complicated. There are no standardized costs, so agencies can charge whatever they want. That’s why many people don’t know how much money from their budget to spend on SEO. In today’s blog post, we will look at the standard prices and how much to spend on these services.
SEO services pricing models
There are different ways to price these services. Each has its pros and cons. There are three standard types of SEO pricing that we will discuss.
- Monthly rates (subscription service)
Prices monthly are often tailored to the client’s needs. Expect a price range between $1,000 and $3,000.
- Project Based (One Time Fee)
The cost of an SEO project depends on its scope. The price range varies from $1000 to $5000.
- Hourly rates (paying an hourly rate)
Hourly rates at an average SEO company range roughly between $75 – $150 per hour.
Big SEO companies usually charge a monthly fee. Monthly SEO packages often include a specific set of services such as keyword research, competitor research, SEO content writing, technical audits, content marketing audits, link building, and reports and reports. However, some agencies allow you to create a customized plan with an agreed monthly price.
It is the most popular model for companies that want to implement an ongoing SEO strategy and use services as needed.
At the low end of the spectrum – around $500 per month – an agency will perform basic SEO tasks such as on-page optimization and copywriting. At the higher end—$5,000 a month or more—agencies will produce high-quality content and distribute it to other sites.
Most companies fall between these two extremes, investing about $750 to $2,000 per month in a customized strategy based on the services they need. The benefit of this pricing model is that as you create a relationship with an agency, they will be able to build your site’s SEO over time.
SEO needs more time to have results, and that is why this model is quite helpful.
An SEO company may charge a one-time fee for a particular SEO project. You’ll begin by discussing your SEO needs and goals before agreeing on the scope of the project and overall costs.
This option allows for more customization. But, as you can guess, the price varies a lot. It all depends on the project and how long it will take.
The average price for project-based SEO services ranges from $1,000 to $1 million. Smaller companies using local SEO could spend approximately $1,000 per project. Larger enterprise-level companies can expect to pay millions of dollars per project. As already mentioned, it all depends on the size of the project.
With project-based pricing, you are likely to enter into a contract with the other party that clearly describes what you will receive and when it will be delivered, giving you certainty and clarity. It is one of the advantages of this model.
Preferred by freelancers or independent contractors offering SEO services to smaller clients, this option is less likely to be used by online marketing agencies or companies.
Fees are based on the number of hours spent working on each project. With this model, it is crucial to know if they have billed you correctly so you can ask them to give you a detailed report of what they did and how long each thing took.
Non-agency SEO consultants typically charge by the hour and can run from $25 to $500 per hour. However, the majority of clients spend between $80 and $200 per hour, depending on whether they hire an individual or a small team and whether the consultant is relatively new or has years of SEO experience.
How much should you spend on SEO services?
The amount you pay for SEO services will depend on the size of your business and the scope of services you require.
Costs vary widely depending on the agency you choose. The price difference is sometimes huge.
Our advice is not to compromise on quality. Cheap sometimes turns out to be expensive in the long run. If you go for the cheapest, you will likely end up with people with little or no experience. You probably won’t get the results you want and will have to pay someone else to achieve them.
Do your research to find out which SEO company is the best fit for you. Calculate your budget well and find how much you can spend on SEO. Then find an agency you trust.
Ultimately, your goals should determine how much you should spend on SEO services. The larger your website, the larger the project will be. It means you should expect to pay more.
It’s also important to remember that SEO is an ongoing strategy. Instead of investing in a one-time strategy, you should consider a monthly plan that will keep your website fresh and allow it to consistently rank at the top of search results.
Even if you are in the first place in Google, at any moment someone can overtake you, and things can change. If you haven’t paid enough attention to your strategy, it will take a long time to regain your place. If you are interested, read how to craft the perfect SEO strategy.
If you are interested in the services we offer for search engine optimization, you can view them here. For additional questions, you can contact us or book an appointment for your free consultation. We at Dreamtech are always ready to help you.