Keywords are the words that people search for in different search engines. These are the words (or phrases) you need to use on your site to rank higher in search engines.
They are an essential part of SEO. If you do not use the right ones, you will not rank ahead in the search engines. If you do not know how to use them and where to put them, you will not succeed.
In this blog post, you will learn all the most important things about SEO keywords and how to add them to your blog. If you want to learn how to do keyword analysis, you can read our blog.
The first thing you need to do is the keyword analysis already mentioned. Without it, you won’t know which ones to focus on and use.
By analyzing these words, you will better understand your target audience and how they search for your services, products, or content. This way, you will know what interests them the most and what to focus on. If you write about things that no one is looking for, you will not succeed. If you focus more on the things you are looking for, your site will start to rank higher in the search engines. To know what to focus on, you need to do an analysis. Through it, you will find out which are the most appropriate and correct words for you.
The analysis will answer some crucial questions:
- What are users looking for in search engines?
- How much traffic will you get if you rank for these keywords?
- How hard will it be to qualify?
- What content to create?
- Who is looking for these words?
- Will the people you attract become customers?
- What are the correct words?
Where to put keywords
Headings and subheadings are <h1>, <h2> and <h3> Html tags. Don’t ignore your <h1> and <h2> tags. Make sure you use your keywords in these titles naturally. They help Google identify what the content in each section is about. In general, use the focus keyword in your <h1> and in some subheadings.
The presence of main keywords in your content sends a signal to search engines that these keywords are related to the topic. In addition to your main keyword, try to include synonyms.
Although you want to optimize your content for search engines, your focus should always be on your readers. Using keywords will help search engines index your content higher in the SERP, but if your post doesn’t provide high-quality content that your readers find interesting, all of your SEO keywords are useless. Search engines will quickly notice that users are dissatisfied and worsen your ranking.
Image file names and Alt text
Images have the power to lead people to your website, so you need to optimize your images with keywords. The best case for both image file names and alt texts is a specific and concise description of the image.
The importance of headlines cannot be emphasized enough, because this is the first thing your readers see. To optimize your SEO headline tags, include your main keyword to let search engines and users know what your post is about.
Adding keywords to your URL can make your website or blog look more visible and credible to readers. Always edit your URLs. They don’t help your ranking as much as they make it easier for users.
Meta descriptions will also not help your ranking much, but they will attract many users. Meta description pages get a lot more clicks than others. It is crucial to use keywords in meta descriptions. It will help users understand what your blog consists of.
How many keywords should you use in your content?
This question is often asked and much discussed. But there is no exact answer. It all depends on how long your blog post is and what and how many keywords you use. As a general rule, you should try to include your main keyword approximately once every 100-150 words. It is essential to spread them well throughout the blog post. Do not use them only at the beginning or only at the end.
However, secondary and additional keywords should not be in the article more than your primary keyword. Whatever your baseline for using the primary keyword in your content, reduce it by about 25% for the secondary keyword and another 25% for the additional SEO keywords.
Our process includes an in-depth analysis of the competition as well as selecting the right keywords for you. We prepare a personalized plan for you to succeed.You can read what exactly is SEO, how it works, and why it is so important in our blog. If you have additional questions you can always contact us or make an appointment for a free consultation. This way, you can easily and quickly find out what we can do for you and how we will help you grow your business. Our experts know how to help you.